If you have not read detailed article on building private blog networks, check it out now. Once done, you can come back here and look at the checklist guide.

Check Expired Domain Quality
  • TF >= 20
  • TF/CF Ratio > 0.8
  • DA >= 25
  • Moz Spam Score <= 4
  • 5+ Linking Subnets
  • No spam keywords in Anchor texts
  • Manual check on on all backlinks
  • Manual check on Wayback Archive
  • Bonus if domain has SimilarWeb, SEMrush, Alexa metrics
  • The quality of the expired domain is the one thing that matters most, so don't build a PBN unless you are sure that the domain has awesome back links
Registrars & WhoIs
  • Enable WhoIs Privacy or use Fake WhoIs data on low value domains
  • If using Fake Whois data, remember to use this data on About & Contact pages of website
  • Use different registars for all your domains. No single registrar should have more than 20% of your domains
Hosting your PBN
  • Prefer automated monthly payments
  • Unique C level IP address
  • Use hosts in different geographical locations
  • Setup website on the subdomain with the highest TF - either domain.com or www.domain.com
  • If you have static websites use AWS S3 + Route 53 to host 15-20% of the PBN
  • CMS or Static Html
  • Wordpress powers 20% of the internet and is therefore an ideal candidate
  • Use static html files for really cheap & reliable hosting
  • Do not block any crawlers like Majestic or Ahrefs, as this leaves a huge footprint
  • Install a high quality theme for wordpress, unique for each site
  • Use a tool like Artisteer to create high quality unique websites
  • Detailed About & Contact pages - use fake mailing addresses and names
  • Privacy Policy & Terms pages
  • Use a unique & high quality logo for each site
  • Use a Caching plugin for wordpress to make sure your site can work on low end hosting
  • Content Management
  • Wait for two weeks for site to be indexed before spending on content
  • High quality articles - checked by CopyScape & Grammarly
  • SEO for each article - title, description with relevant keywords
  • Images/Videos in articles, if applicable
  • Ongoing Maintenance
  • Add content at least once every two months
  • Check domain metrics once a month. If a domain loses links you can either build links to it or 301 it to another domain and reuse content
  • Check indexation once a month
  • Linking to moneysite
  • One link per domain to money-site.
  • Links to money site should be from a mixture of homepage and subpages
  • Link should be contextual and placed towards the top of the article
  • Article that links to money site should be relevant to both the money site and to the PBN site
  • Money site link should be on the page that has the highest TF
  • Each article should link to other relevant authority sites in the niche
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